Cotton Back-to-School Promotion
COTTON INCORPORATED
488 MADISON AVENUE · NEW YORK, NEW YORK 10022-5702
TELEPHONE (212) 413-8300 · FAX (212) 413-8377 · http://www.cottoninc.com
RELEASE: August 19, 2009 CONTACT: Shawn Steiner 212-413-8350 ssteiner@cotttoninc.com
SOUTH PARK MALL AND COTTON INCORPORATED
MAKE BACK-TO-SCHOOL SHOPPING BUDGET-FRIENDLY
Gift-With-Purchase Program Rewards Shoppers
San Antonio, Tx – South Park Mall and Cotton Incorporated, the research and marketing company representing upland cotton, unveiled a recession-friendly Back-to-School promotion that rewards shoppers with a $20 gift card when they spend $150 or more on cotton merchandise. The program has launched in 20 malls nationwide until September 30th, while supplies last.
“This gift-with-purchase can help consumers put together a new fall wardrobe while still staying within budget in these tough economic times,” says Paula G. Rosario, Vice President, Consumer Marketing – Strategic Alliances, Cotton Incorporated. “Plus, our new advertising campaign, The Fabric of My LifeTM, illustrates cotton’s fashionability and versatility for a whole new generation of young female consumers – which are exactly what resonate with them in this back-to-school shopping season,” Rosario adds.
Shoppers who wish to take advantage of this promotion will simply need to present receipts totaling $150 or more on cotton merchandise to the Customer Service Center through September 30, or while supplies last, in one of the 20 malls participating in this promotion nationwide.
Additionally, for the first time ever, shoppers will be able to text a specific keyword to the mall that will enter them for a chance to win a mall shopping spree, as well as opt in to receive five retail discount offers for cotton merchandise.
“We’re delighted to partner once again with Cotton Incorporated to encourage shoppers to take advantage of this back-to-school shopping season, and we’re excited about integrating a mobile marketing campaign into the promotion as well,” says John Carrell, Marketing Manager at South Park Mall.
Cotton Incorporated, funded by U.S. growers of upland cotton and importers of cotton and cotton textile products, is the research and marketing company representing upland cotton. The Program is designed and operated to improve the demand for and profitability of cotton.
-more-
South Park Mall will have extended hours for the Tax Free Weekend. The mall will be open from 8am – 10pm on Friday and Saturday and 11am – 8pm on Sunday. Department store hours will vary.
Located in Bexar County, South Park Mall is a 790,000 square foot regional shopping center with more than 90 stores including Macy’s, American Eagle, Aeropostale, Old Navy, Pac Sun, Torrid and Victoria’s Secret.
About Jones Lang LaSalle:
As a third party service provider, Jones Lang LaSalle Retail manages the largest retail portfolio in the country. Our 53 million-square-foot portfolio consists of more than 130 regional malls, strip centers, power centers, lifestyle centers, ground-up development projects, mixed-use centers and transportation terminals across 31 states. Jones Lang Lassalle (NYSE:JLL) has a portfolio of 1.4 billion square feet of property under management worldwide, including more than 10,000 retail locations on four continents. Jones Lang LaSalle is the only global real estate services firm with a team of dedicated, full-time experts who deliver comprehensive and globally integrated services in Energy and Sustainability under one umbrella. The firm offers leading-edge, industry-unique technology, training and tools in energy and sustainability to maximize the benefits for its clients and the greater community. For more information on Jones Lang LaSalle Retail, visit www.jllretail.com.
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